El video, dirigido por Diego Luna, contiene imágenes inspiradoras de los inmigrantes
The struggles and triumphs of immigrants living in the U.S. is the theme of the new campaign of the popular Mexican soft drink brand, Jarritos that teamed up with Director, Diego Luna, to celebrate the very diversity that makes its consumers and the U.S. so great. “As a brand with firm roots in Mexico and completely embraced by the United States, we too are immigrants and we know the journey all too well” said Luis Fernandez, CEO at Novamex and Jarritos Brand Owner. “Our intention was to thank our consumers and celebrate the beauty of that journey, the sacrifices of previous generations, and the inherent diversity of the United States.” Luna worked together with Jarritos, along with agency of record, WALO because he believes in the importance of sharing the challenges, triumphs, and unity of the immigrant journey during a moment when negative rhetoric seems to be running rampant. The casting, the music, and all the elements of the spot are meant to tie back to the inspiring journey of immigrants and encompass the overall message: we are truly better together. Luna and WALO hope this story makes an impact on people’s hearts, while raising awareness of an important issue that has influenced the country greatly, and will continue to influence future generations to come.
