Liodice: Este nuevo estudio pone de relieve la naturaleza esencial de la publicidad en la promoción de los negocios
In the opening of the 2016 Association of National Advertisers (ANA) Masters of Marketing conference, ANA’s President and CEO Bob Liodice, talked about the great problems that marketers are facing today. “Talent is overworked and undertrained. Transparency, privacy and regulatory issues are sensitive, sales growth is in decline, and systems are too complex” he said. In the face of this picture, ANA created the ANA Masters Circle, a group of CMOs aimed to fix the advertising industry. Before 2,700 attendees that gathered for the conference, Liodice said: “Our industry needs to do better; our industry must do better. It is time for marketers to lead.” To do this, their primary objectives will be: strong media business system, responsible marketing, advocacy and talent. “How we conduct business is as important as the business we conduct” Liodice said. “Marketers need to diversify their workforces” and he announced the creation of the ANA’s Alliance for Inclusive and Multicultural Marketing. Regarding digital, Liodice explained that is crucial to train all teams in all things related to that area and not just look to incoming college students to teach them about new technologies. “Ours is a precious industry. We’re an economic engine for the global community and we should be proud of what we do. Let’s enjoy what we create and celebrate our victories” he concluded.
Marc Pritchard de P&G es el nuevo Chairman de la Junta Directiva ANA 2016-1017
Bob Liodice de ANA: Es tiempo de que Facebook sea auditado y acreditado
Teads se une a la Coalición para Mejores Anuncios y apoya la estandarización de IAB
Crean coalición mundial para mejorar la publicidad digital y luchar contra el bloqueo de avisos
