Eduardo Hauser de Food Network: Nos expandimos en Brasil al ingresar a Net y Claro HDTV
With an increase in teams, accounts and creativity, the agency We Believers now presents its new bet: alliance with IBM’s Watson for artificial intelligence. From his office in New York, Marco Vega, Co-Founder and CSO at We Believers, explained to PRODU that they invite brands to explore new tools and co-create content, but together with the client. “We’re not here to sell packaged solutions. We come to offer a journey we can go on together to co-create a new space for the brand. It is something we say with brand venturing: you feel strong enough, you believe strongly in the place where you are taking your brand and your business.” He feels that the agency has always had a risky creative portfolio. “We have TV budgets, innovation projects and also the social media agency. Currently, social media budgets are smaller than the feed we have to continue doing TV, but the digital area are innovation projects and we are turning into an innovation consultancy agency.” We are living an extraordinary moment with consumers, he says and now we cannot continue talking about segments, but instead start educating to absorb and find trends where conversations are really going. “We started to play with IBM’s Watson to add that Big Data part and those insights into social conversations, because that is where trends start” he announced.
