Andrea Suárez
The Charity Awards Gala Dinner of the Festival of Media LatAm (FOMLA) was held in an intimate space, sponsored by Discovery, IPG MediaBrands, Mediacom, OMD and Publicis One.During the event, that took place in Turnberry Isle (Miami), attended by 250 people from the field, 22 categories were awarded and the best pieces in Latin America competed. The award to Network of the Year was for IPG MediaBrands.In a conversation with PRODU, Andrea Suárez, CEO at IPG Mediabrands Latin America, highlighted that this is the acknowledgement to a great job done in 2016. “We have been very consistent throughout different markets. It is proof that we are doing things right; innovating in what the industry needs most in all the business’ relevant categories” she stated.IPG Mediabrands also received five other awards during the gala: Best Use of Traditional Media, Best Use of Programmatic, Best Use of Mobile, Best Engagement Strategy and Best use of Digital Media.On the other hand, the Executive added that for 2017 they have established a series of challenges aimed at exceeding quality and innovation standards in the market “that are increasingly higher.”As for the regional market, she highlighted the efforts of all the countries, specially Mexico, that has been a pioneer in innovation, followed by Argentina, Chile and Colombia, that have gradually adapted to the changes in technology. “We have clients that support us in all those changes. It is teamwork” she said.
