Horler: Para ser competitivo en el mercado estadounidense es crítico tener agencias multiculturales
To become their multicultural backbone in the U.S., Dentsu Aegis Network announced the acquisition of Findr Group, owner of Gravity Media, a full-service multicultural marketing agency headquartered in New York City. This move will extend the group’s ability to meet clients’ increasing needs for stronger and more digitally-led multicultural marketing to reach its consumers. “To be competitive in the U.S. market, it’s critical to have a dedicated multicultural media and creative service offering that can be adaptive and evolve with the changing U.S. demographics and consumer habits led by digital” said Rob Horler, CEO at Dentsu Aegis Network U.S. “As part of Dentsu Aegis, Gravity’s award-winning multicultural capabilities will augment our service offering for clients and better position the group in this growing market” he added. Co-founded in 2009, Gravity has become one of the most distinguished multicultural agencies in the U.S. and the largest in billings for Asian American marketing, according to Advertising Age. In addition, the Inc. 500 has recognised Gravity as one of the fastest-growing agencies amongst other multicultural segments. With headquarters in New York City, Gravity is home to 33 experts who collectively speak more than 20 languages. “We know that we have found the right partner to help us in our next stage of our growth and our collaboration will provide greater resources, talent and reach to our clients and across Dentsu Aegis Network’s impressive line-up of businesses” said CEO and Co-Founder Yuriy Boykiv, who will continue to lead the agency.
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Gravity lanza una plataforma especializada en el manejo de data multicultural
