Pablo Cáceres, CEO de IndieHouse
Pablo Cáceres, CEO at IndieHouse, and his Executive Producer, Roger Domínguez, made a balance of 2016, in which they describe that the main challenge they faced was the acceleration of changes in advertising agencies and the market itself. “Each day, increasingly more commercials are placed on digital media and budgets are smaller. However, the demand for quality and excellence of the end product remains the same” expressed Cáceres.For both, tech changes are key since they offer the opportunity to explore new paths for the creation of content. The piece Music from the Heart which they made together with The Mill and Zubi for Ford is a clear example of tech focus.“2016 brought us lots of awards that were obtained precisely thanks to the work in terms of exploration and experience” added Domínguez. “It is worthy to mention the different awards in Cannes, FIAP, El Ojo, etc, achieved for the Tobacco Free Florida campaign, created by ALMA; the USH Idea Awards for campaigns made for our clients Republica (Segura Viudas) and The Community (Victoria), and an Effie for Young & Rubicam Latin America (Suavitel).”In 2017 they aim to develop a lot of projects that allow the incorporation of new technologies. “In Indiehouse we never cease to learn and include new services and techniques that can be applied in diverse contents” said the CEO. Regarding budgets, they explained that the year 2016 began slowly but ended as an excellent year. “We are aware of the challenges economy poses and the vertiginous changes in our market, but for now, the outlook seems fine, since we are starting 2017 with two very important projects.”
ALMA, The Community y LAPIZ son celebradas en el ranking del FIAP 2016
