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Jonathan Mildenhall, CMO at Airbnb, will lead the Creative Effectiveness Jury at the 64th Cannes Lions International Festival of Creativity in June, according to a Cannes Lions press release. The festival organizers also announced sub-category enhancements to recognize the growth in business-driven creativity. “I’ve worked with Cannes Lions for over two decades and I’m privileged to return this year as the Creative Effectiveness President. Alongside my jury, we’ll honor work that doesn’t just measure the impact of creativity, but also drives cultural change and business results” Mildenhall said. “The increasing strength of Creative Effectiveness embodies everything the Lions stand for. We’re delighted that Jonathan Mildenhall has come on board as President this year to lead our jury in identifying work of the highest standard” said Jose Papa, Managing Director at Cannes Lions. The Creative Effectiveness jury comprises an equal mix of top leaders from clients and agencies across the world. Mildenhall has worked on both sides during his career, making him ideally placed to lead this Lions jury. He started out at McCann-Erickson in 1990; during his tenure as Coca-Cola’s VP, Global Advertising Strategy and Content Excellence, the company won Cannes Lions Creative Marketer of the Year in 2013. Creative Effectiveness is the only global award to recognize the link between award-winning creativity and business results. In response to the growing role of creativity in a wider range of business objectives, the Jury will now be asked to consider new sub-categories for regional and global campaigns, longer-term brand programs “creativity for good”, and “creative marketing effectiveness”, designed for brand marketer initiatives where the client played a proactive role in the work’s creation and where effectiveness was embedded at the heart of the idea.
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Festival de Cannes Lions anuncia los presidentes de jurado de 16 categorías
