Burga: Todos quieren invertir de la manera más eficiente en los mercados multiculturales
Marta Burga, Sales Rep and Director of Creative Inspirations Inc. has specialized in representing U.S. Hispanic market production companies. Her clients include: Letca Films, Black Van Films, Fight Films LA and The Film House. Her strategy for 2017 is to open up, since the market is changing. She will implement a strong social media strategy and venture into general market representations. “I’ll do the best job providing the directors I represent great projects” she expressed. “Everyone wants to invest as efficiently as possible in all the multicultural markets.”Burga feels there are many variables to evaluate. “The digital world that has entered with tremendous force affecting us a lot, together with social media, which has opened up the market, has also made agencies demand a great deal. Now, you can be from the general market and still be chosen for the project. They are looking for the best talent, not only Hispanic directors” she emphasized.Her key has always been to offer clients the best service. “This is a very delicate job, because you are working with the production company and the agency as well, you have to understand both sides. It is always a challenge and you must understand the dynamics to find the best way to help them both and to be happy for very good project.”
