Abed Abusaleh de Havas Edge: Con Nicole Cordero mejoramos nuestra oferta de servicios para el mercado hispano
Havas Edge announced Nicole Cordero as VP U.S. Hispanic Media. She will be providing leadership and insight to all firm departments in regard to the Hispanic market, according to a press release. “I’m extremely excited to have Nicole join the team. She brings with her a level of experience and knowledge that will be crucial in enabling Edge to greatly enhance our Hispanic offering” said Abed Abusaleh, EVP of Long Form Media at Havas Edge. Cordero said that she was thrilled joining Havas Edge team. “I look forward to collaborating across the agency and helping the growth of the advertising and marketing capabilities in Spanish multichannel, as well as developing integrated strategies for our clients’ growth and success” she said. Before this appointment, Cordero was the Director of Hispanic Strategy and Planning at Mercury Media, where she successfully transitioned major performance marketers into Hispanic media and partnered with networks to create longer length commercial breaks to accommodate four and five-minute commercials. She has also helped expand media opportunities for several U.S. Hispanic clients including Beachbody, Guthy-Renker, Murad, Londen Insurance, Telebrands and Nutribullet. She also worked at agencies in Southern Ontario, Canada and Mexico City.
