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For embracing and encouraging creativity across their brand communications and for inspiring a global marketing approach of their products, the Cannes Lions International Festival awarded Burger King as the Creative Marketer of this Year. “Burger King is a brand that’s built a reputation for marketing campaigns that are bold, courageous and innovative, constantly challenging the limits of creative excellence” said Philip Thomas, Chief Executive of Ascential Events. He added that the company is making a great impact, because as a brand with purpose achieves long-term advantages and delivers strong business results. “This award is a tribute to the consistently strong creative work done by the Burger King brand over time” said Fernando Machado, Head of Brand Marketing at Burger King, who together with Axel Schwan, CMO of Burger King, will collect the award during the festival, taking place in Cannes from the 17 to the 24 of June. Burger King has won 76 awards at Cannes Lions since 1969, year when the brand was awarded with a Silver Lion for Skinny Burger. Other awards include two Grands Prix in 2016 for the McWhopper campaign, in Print and Publishing and Media, and a Titanium Grand Prix in 2007. Since its launch in 1954, the company has expanded to become one of the largest quick-service restaurants in the world, welcoming more than 11 million people in over 100 countries daily.
