Lobatón: Una buena idea no tiene por qué justificarse con un idioma
Aiming to reinforce the agency’s brand strategy, media, and analytics practices, República announced two new executive positions that include the appointment of Melissa Bartolini as Head of Strategy, and Fredda Rodríguez as Director of Channel Strategy. “We are making great strides to scale in line with the extraordinary incoming opportunities as everyday multiculturalism becomes more and more mainstream” said Jorge A. Plasencia, Co-Founder, Chairman, and CEO at República. “Melissa and Fredda are dynamic professionals with extremely successful track records; we’re excited to expand and fortify our capabilities in the ROI communications space.” Bartolini has fifteen years of experience as a brand strategist. Prior to this appointment, she was Director of Account Planning at Razorfish, where she led the consumer and brand insight development for key clients including AT&T, Bridgestone Tires, Burt’s Bees, and Carnival Cruise Lines. She also worked as Senior Brand Planner for McCann Worldgroup, developing campaigns for Coca-Cola, MasterCard Latin America and The Island of Aruba. While Rodríguez, with more than ten years of experience in digital marketing and media, comes from OMD where she served as a Digital Account Director, building media strategies for brands such as Intel, Cisco, Bridgestone and Activision, and managing award-winning campaigns in programmatic and first-in-market paid social media. She also managed U.S. Multicultural and Latin American media strategies for several agencies, including Y&R Bravo, Alma, and Starcom. Since its inception in 2006, República has continued to growth fueled by changing demographics in America coupled with the demand for its communications expertise through integrated, 360-degree capabilities, including branding, advertising, media, analytics, digital, and public relations.
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