54% de los millennials hispanos se siente muy orgulloso de ser norteamericano
The American Dreams is the second report of the study Millennials Deconstructed, developed by Richards/Lerma and the University of Texas. It’s an effort in order to understand the most diverse generation in U.S. history, with varied aspirations and attitudes toward the American Dream. The study focused on four key U.S. ethnic groups: White, Hispanic, Black, and Asian Millennials between the ages of 18-34. “No ‘minority’ group receives more attention than Hispanics, and for good reason: They’ve fueled more than 50% of U.S. population growth since 2000 and are leading a demographic revolution transforming society and shaping a new America” says the report. Disregarding what many people think, the study found that Hispanic Millennials are perhaps the most traditionally American Millennial segment. Many Hispanics feel misrepresented as cultural intruders, but the data suggests that there’s been a misdiagnosis. Hispanic Millennials are the most traditional keepers and seekers of the American Dream. They maintain the greatest sense of American pride compared with other ethnicities, 54% state they are “very proud” of being American despite being the least likely cohort to have a long lineage of heritage in the U.S. In contrast, White Millennials, who are more likely to have generations of American heritage behind them, have the lowest levels of national pride at only 40%. The release of the third and final report Is expected in the coming months.
Richards/Lerma brilla en los AAF Dallas 2017 Ego ADDY Awards
Agencias hispanas fueron premiadas en 14 categorías en los U.S.H. Idea Awards 2016
