Hernán Lombardi y Daniel Burman
IPG Mediabrands announced that Arun Kumar has been named as the group’s first-ever Chief Data & Marketing Technology Officer. In this role, Kumar will focus on the development, prioritization and management of the group’s data, technology and applications. Kumar will continue to manage the global operations of Cadreon, IPG’s ad tech unit, which will play a key role in developing next generation platforms and products; he will also now oversee the Mediabrands Insights and technology divisions.Collectively, the group now reporting into Kumar will be responsible for all data-driven solutions and analytics infrastructure within Mediabrands, which once fully-developed and scaled will be leveraged to support the IPG network, including its creative and marketing services assets. As such, Mr. Kumar will report to Philippe Krakowsky, Chairman at IPG Mediabrands and Chief Strategy Officer at IPG.“We’ve previously stated that Mediabrands is the place where we will further invest behind our already-considerable data and analytics capabilities, so as to develop a data stack and platform that can serve all of our agencies” commented Michael Roth, Chairman and CEO at Interpublic. Arun Kumar commented “With IPG’s uniquely balanced offering – which includes substantial global scale in media, coupled with a wide range of the industry’s most awarded agencies – we can ultimately approach data in ways that inform our media activity, underlie our integrated marketing programs, and support our creative insights and storytelling colleagues in all communications disciplines.”
