La iniciativa busca acciones de ahorro de energía entre los fanáticos
The agency Culture ONE World developed a campaign for the NBA that seeks to inspire more than a million energy-saving actions among fans. The initiative titled Energy All-Stars Time Out Tips was launched in the context of Earth Day, in alliance with the National Environmental Education Foundation (NEEF). “We wanted to develop a multiplatform campaign to connect with the big NBA fan base and with high creative impact that went beyond traditional environmental campaigns” said Carlos Alcázar, Managing Partner at Culture ONE World. The campaign includes NBA players, such as Bill Walton, Dikembe Mutombo, Jason Collins and Felipe López, as well as the former WNBA players, Swin Cash and Ruth Riley, who appear as animated 3D figures, sharing advice to save energy. The videos with the players will be aired on all the NBA fields across the country and will allow fans to receive tips on energy and actions via mobile. “They wanted a campaign dedicated to helping their fans reduce use of energy in their day to day, which not only helps the environment but also saves money, improves health, promotes cleaner air to breathe” explained Mari Tato, Executive Producer at In&Out Productions and Federico Masini, Executive Producer at NIKO Films, who took part in the project.
