Matías: Dar el salto a Nueva York es ideal para seguir retándome
The Casanova/McCann New York family is pleased to welcome their new senior Copywriter, Marta Matías. “I joined Casanova/McCann because it seemed a change and a new challenge that was necessary. After my passage through Puerto Rico and Texas, jumping to New York is ideal in order to continue challenging myself and enjoying new experiences” she shared. For creativity, New York is an interesting space. I would describe it as a melting pot of cultures, where multicultural marketing is lived and organic. “To be surrounded by multiple cultures opens up your mind and sensitivity, very important when creating campaigns aimed to that market” she added. For young creatives the key of advertising is diversity, both cultural and regarding genres. “Diversity is necessary as much as to lose contact with people, with society, in order to know how to talk to the audience and not fall into the same old speech. Advertising will remain relevant as long as it connects with the audience. To achieve that connection we must approach things from several perspectives” she expressed.
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