Roxana Lissa, presidenta de ROX United
The public relations agency ROX United, which belongs to Gallegos United, announced it was named Agency of Record (AOR) for the restaurant chain based in Salt Lake, California, Johnny Rockets. ROX United will be responsible for strategic pulbic relations and communications services to help the chain reach consumers nationwide.“We are thrilled to be working with an iconic American brand like Johnny Rockets, and we look forward to leveraging our expertise to help this brand achieve unparalleled levels of success and find new ways to surprise and delight fans of Johnny Rockets” said Roxana Lissa, President of the agency. “In addition to their stellar track record for past clients, ROX United presented a plan that was strategic and demonstrated a deep understanding of our brand” said Jericho Lopez, Director, Communication & Social/Digital Strategy at Johnny Rockets. This is the first business ROX United wins after becoming part of United Collective, which also includes the creative agency Gallegos United, POLY United -dedicated to business planning-; LUNA United, which offers post-production services, and the digital agency CANVAS United.
