El libro de Essex se titula: The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come
Andrew Essex, CEO at Tribeca Enterprises and former CEO of advertising agency Droga5, published the book: The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come. Convinced that the end of advertising as we know it is somewhere between five minutes and five years, he wrote this new book that offers tools to overcome “the ad apocalypse.” “Today millions are downloading ad blocking software, and still more are paying subscription premiums to avoid them. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads” is the book thesis. Essex delves into the history of advertising and explains why traditional methods are on their way out. Despite this, he highlights cases such as Citi Bike, American Girl, and The Lego Movie as some successful examples of innovative marketing. “It is clear that companies must soon change their methods to survive, and The End of Advertising offers a roadmap to the future.” The creative is CEO at Tribeca Enterprises, parent company of Tribeca Films. Previously he served as General Director at Droga5. During his tenure, the firm won several Agency of the Year awards and has been praised by the most important specialized media.
Guy Phillipson de IAB: La industria debe comprender que se necesitan anuncios de calidad
