Carlos Felipe Arango, presidente ejecutivo de Sancho BBDO
Effie Worldwide has named BBDO the most effective advertising agency network in the world based on the results of its 2017 Global Effie Effectiveness Index. It’s the fourth time in the seven-year history of the Index that BBDO has topped this ranking – more than any other network. The 2017 Index was based on results in more than 40 national, regional and global Effie Awards competitions, compiled from 3,601 finalists and winning entries between January 1st, 2016 and December 31st, 2016. Sancho BBDO in Colombia was ranked the world’s most effective individual agency – also for a record-setting fourth time.Three of the world’s six most effective individual agencies are part of BBDO Worldwide: Colenso BBDO in New Zealand at #5 and BBDO Argentina at #6.Neal Davies, President and CEO at Effie Worldwide, said “Effie continues to reward ideas that work across the globe. The top ranked companies demonstrate a strategic commitment to marketing effectiveness.”This year, BBDO has also been named the most creative agency network in the world in The Gunn Report (for the 11th year in a row), the most strategic network in the world by WARC (for the fourth year in a row) and, last week, Network of the Year at the prestigious D&AD Awards.
