Louise Benson, directora ejecutiva Leones de Salud
How art and science disciplines are converging to innovate healthcare (Lucy McRae), disruptive innovation in healthcare (Jean-Marie Dru), how genomic revolution is transforming the future of medicine (Paula Dowdy), and how to develop creative ideas for healthcare (Shwen Gwee), are some of the topics that will be discussed across three stages during the Lions Health two-day specialist event taking place during the Cannes Lions International Festival of Creativity, from 17th-18th June. “Lions Health has grown into the must-attend event for healthcare creatives and marketers globally and it continues to flourish year-on-year. We’re delighted to announce such an exciting, progressive content program this year, which will set the direction for the future of industry communications” said Executive Festival Director of Lions Health, Louise Benson. The event, that explores life-changing interventions and products in healthcare and pharma through game-changing content, include also the Lions Health Awards Ceremony. The award honors the best in global healthcare and pharma communications and will be showcased in exhibition spaces. Additionally, for the third time, the Young Lions Health Award will be held in partnership with UNICEF and “la Caixa” Foundation. This year’s news include four Think Tank sessions: The Future of Healthcare Communications; Brand Reputation; Talent, exploring the role of creatives in the new era of cognitive machines; and Digital Disruption, how to drive the best ideas and build the right skillset for tomorrow’s creative teams. Also, the Health Marketers Accelerator Programme with debut in this edition, designed to help client-side marketers get the most out of the event.
