El comercial toma en cuenta al hispano conductor de camionetas RAM
Lopez Negrete Communications will take several campaigns to Cannes Lions, one of them is Boss for RAM. The piece will compete in the Film and Script categories. Under the insight of hard work and the great performance of their automobiles, they created a commercial that depicts all the scenarios in which RAM helps men that are their own bosses.“Being your own boss, handling and managing your own business doesn’t mean you call the shots… it’s quite the opposite. Despite not having a boss to answer to, our RAM driver has to answer and respond to countless variables. But whether it’s the elements, the seasons, or the unexpected, RAM answers with the same diligence and strength as the driver” expressed the agency.The commercial takes into account the Hispanic who drives this type of cars, who never stops in order to reach success. Those are people with higher entrepreneuring indexes and with independent work, a high trend towards empowerment and independent work, with a high tendency towards economic success.The creative team behind the campaign: Fernando Osuna, CCO; Vicent Llopis, Creative Director VP; David Padierna, Associate Creative Director; Iliana Escalona, Associate Creative Director; Luigui Rodríguez, Senior Art Director; Alejandro Ibarra, Art Director; Francisco Aguera, Copywriter; Ameth Barrera, Copywriter. Jeffrey Darling from Believe Media directed the commercial, Felipe Fenton edited it, Edmundo Gómez was the Sound Engineer and Claudio Milczewski the agency Producer.
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