Quintana: La campaña está enfocada en comunicar las innovaciones de la nueva Odyssey
Orcí Advertising unveils on Monday, June 12th the new campaign for Honda’s model, Odyssey 2018. PRODU spoke with Juan José Quintana, SVP and Executive Creative Director at Orcí Advertising, about the creative effort. “The goal of the campaign is to launch the new Odyssey 2018, totally redesigned and with more features, technology and luxury equipment than ever. To travel in it with the family is truly like travelling in First Class. That was the insight and the concept developed.” The initiative was launched for the U.S. Hispanic market in English and Spanish. “It is a launch campaign focused on communicating the innovations of the new Odyssey. The campaign specifically highlights the style, design and features such as the CabinWatch and its amazing Magic Slide seats, that allow changing the settings of the second row of seats to enable access and offer passengers greater comfort.” The campaign includes TV commercials, videos and digital banners, and material for social networks. “This includes a fun Canvas on Facebook that invites the audience to discover how any family path to school, the supermarket or to grandparent’s home can become a First Class trip on board this fabulous Honda model.”
