Mei-lin Alcocer, gerente de Ventas de AudioAd del mercado hispano
Mei-lin Alcocer, U.S. Hispanic Market Sales Manager at AudioAd, took part as a sponsor in the annual AHAA conference in the aim to promote themselves as a Hispanic audio network in the U.S. “We are 100% dedicated to Hispanics, all the content is entirely in that segment and we want to highlight that. Obviously it is the content and that naturality of everything Hispanic consumers that listen to radio like. [This is about] how to take that experience online and how to extend that reach in the U.S.” she explained.According to Alcocer, what they offer is relatively new in the market and although they are competing with giants in terms of music streaming, they have very distinct differences and advantages. “AudioAd was born in Latin America and is very solid in that region. At the beginning they had few competitors and it was a very natural transition to bring all that knowledge from Latin America to the Hispanic market that is so important in the U.S. The fact that Hispanics consume so much radio and that our platform is mostly comprised of online radio stations makes it a very important product. And it is precisely that, how to remain innovative and continue developing products for those requests that the Hispanic consumer has every day” he said. AudioAd, as opposed to other platforms for consumers where advertisers place their spots, it is more like a network where they have consolidated an inventory of online radio stations that include both U.S. Hispanic and Latin American ones. Their target is that U.S. Hispanic consumer that is not very acculturated yet and still wants to feel connected with his culture of origin and the radio stations he is familiar with. “We also have music streamers, for example, a slacker and the podcast, the latter is growing very much” he highlighted.
