García: Tenemos la buena fortuna de tener a la MLB como cliente
The multicultural agency received a bronze Lion in the Entertainment category for its campaign #PonleAcento for the Major League Baseball (MLB). With this metal, the U.S. Hispanic market roars with 20 Lions on the third day of the festival. “We are very proud to have contributed to the amazing year that U.S. Hispanic is experiencing at Cannes. It is always a great honor to be recognized by Cannes Lions as it validates the excellence that we strive for in the work we do for the brands that trust us. We are fortunate to have MLB as a client. From the beginning, they have supported our vision of giving U.S. Hispanics a voice, inviting them to celebrate the sport that they have contributed so much to throughout history. Congratulations to all the other winners in our space, their achievements will only inspire us all to continue to create thoughtful work” said Gabriel García, Executive Creative Director. The initiative had more than 500 million impressions on social networks, dozens of celebrities joined the campaign on their own and the MLB modified its logo, placing an accent during the Month of Hispanic Heritage. The campaign was made with the Creative Executive Direction of Gabriel García and Sergio Alcocer; Morris Dávila and Daniel Lobatón were the Creative Directors; Keith Etter and Fernando Suárez, Associate Creative Directors of the Art Direction; Alberto Calva, Alejandro Egozcue and Alejandro Peré, Associate Creative Directors of Copywriting; Paul Carpenter, Copywriter; Christy Kranik, Executive Accounts Director and Partner; Melissa Trepinski and Jaime González-Mir, Account Group Directors ; Maureen Brown and David Woolverton, Accounts Manager; Chuy Hernández and Michael McLaughlin, Producers, and Marc Wilson, Planner.
LatinWorks les devuelve las raices a los hispanos en EE UU con #PonleAcento
