Hernan “Machete” Pettinaroli, director de Letca Films
The production company Letca Films is proud and thrilled that their participation in Volvo Survivor Sales Agent for Volvo North Miami by We Believers received two Lions, one silver and the other bronze in the Promo & Activation category. “We are very happy that the idea was recognized in Cannes. The nice thing about this idea is that it transforms something that happens every day in shopping malls into a memorable event that connects with consumers at a personal level” comments Hernan “Machete” Pettinaroli, Director at Letca Films. Pettinaroli explains that it was an interesting project to develop and that as a Director, the challenge was working with people who are neither actors nor sellers “in a location where it is difficult to control what is happening, but we think the final result was worth it and listening to the stories of the survivors was very hard.” He adds that the team is happy about having participated in the project, mainly “because we’ve known the guys at We Believers for a long time and knew about the demands and the enthusiasm they imprint on every project. That, alongside the strong work of the production company, is a formula that makes things turn out good and it is nice they recognize that in Cannes.”
