Ed Lauques, VP de mercadeo del grupo Toyota Motor Sales
Saatchi & Saatchi L.A. teamed up with YouTube sensation Bad Lip Reading to offer up the Toyota C-HR Commercial.“The all-new C-HR is truly unlike any vehicle Toyota has ever launched” Toyota Motor Sales, U.S.A. group Vice President, Marketing Ed Laukes said in a statement provided to LBB. “One of our main objectives was to spark interest and enthusiasm in a creative campaign equally as captivating as the vehicle itself. The fairy tales we use in the creative elements are timeless classics, but we’re telling them in a fresh and mischievous way.”All the dialogs for Bad Lip Reading were taken from commercials that the agency made for the same vehicle with the campaign titled A New Story Begins, where there was a combination of classical fairy tales such as Cinderella, Rapunzel, Little Red Riding Hood, among others.
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