Pérez: Nuestra sociedad experimenta un momento de transformación
Cross-cultural agency The Community has hired Daniel Pérez Pallares as Executive Creative Director. Based in Miami, Pérez Pallares will report directly to Joaquín Mollá, Co-Founder and Chief Creative Officer at The Community. Prior to joining The Community, Pérez Pallares was the Chief Creative Officer at Leo Burnett Mexico. His successful tenure there included creating Corona’s lauded Desfronterízate campaign, which included a spot that, in light of the current socio-political rhetoric, inspired Mexicans to break the “walls” in front of them. Pérez Pallares has also served as Chief Creative Officer at Maria Sao Paulo, executive creative director at Grey Sao Paulo, Chief Creative Officer at Grey Maruri, and general Creative Director at Mayo FCB. Over the years, his work has been recognized by the Cannes Festival of Creativity, Clios, D&AD, One Show, El Sol and assorted major awards shows in Latin America. “We look for like-minded people to join our agency and Daniel has the perfect blend of process and improvisation to thrive in our culture” said Mollá. “Our society is experiencing a moment of transformation and only the most progressive advertising agencies are looking to reflect this change,” said Pérez Pallares. “I am looking forward to being part of The Community’s commitment to building great creative work that reflects the makeup of today’s culturally fluid consumers.”
