Tourtel: Comscore y MOAT proporcionan a nuestros clientes transparencia
Teads announced its latest online audience reach numbers for 2017. Per comScore’s May 2017 Media Metrix Multi-Platform data, Teads’ native advertising platform maintains its first place ranking in unique viewers across many Latin American markets within the Video Ad Ecosystem category. The report specifically places Teads as the #1 video ad marketplace in Mexico, Argentina, Chile and Colombia while ranking 2nd in Brazil. With the sum of these markets, Teads reaches over 222 million unique users across Latin America. This ranking and massive reach cements Teads’ position as the top technology company in the region for digital outstream advertising across any device. Eric Tourtel, SVP of Teads Latin America comments “Teads’ partnerships with leading third-party auditors like comScore and MOAT, provides our clients with transparency, building trust and minimizing concerns over viewability or fraud. By providing the highest quality environments through exclusive premium publisher partnerships and the most innovative non-intrusive native formats, we not only instill trust with advertisers but also help brands gain favorability with users. This has allowed us to continue expanding across the region to reach more users than anyone else in the market, positioning Teads amongst the very top SSP’s.” Teads’ outstream advertising formats, known as inRead, integrate seamlessly into premium publishers’ content without interruption, engaging the viewer while ensuring the best and most respectful user experience. These formats are also activated by the users themselves, guaranteeing the ads are seen by humans and making it difficult to be viewed by bots.
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