Pardo y Rodríguez: Es importante que los publishers busquen aliados
Without doubt programmatic is a very important topic, “but I believe it goes beyond”, according to Alberto Pardo, CEO and Founder of Adsmovil. “Video is an area with thousands of creative possibilities, it’s not anymore about running a TV commercial in a video player for web or mobile, is about adapting content to those media.” Natalia Rodríguez, Editorial Development and Account Manager at Adsmovil highlighted that another space for growth in the region is viewability, “advertisers want their buys to be seen and action is shaping purchases.” Adsmovil will continue its core on mobile but with a clear diversification strategy focused where audiences are. “As long as audiences are in VR, connected TV or any other technological development, that allows monetization, we’ll be there. We are clear that programmatic and data will be fueling all the multiscreen revolution that’s coming and we are working hard to be able to meet the market.” As pioneers of the mobile industry, Pardo said that events such as SIP Connect 2017 allows to exchange ideas, educate publishers about new technologies and trends reaching the industry. Is vital that publishers seek partners which main concern is growth and that advocate for them when expanding their mobile solutions, Pardo said.
