Mizrahi: La agenda es enfocarnos en nuestra industria
Avi Dan, a collaborator of the Forbes magazine, with more than 30 years of experience in consulting and in the advertising industry, made a list of The 25 Most Important Agencies of The 21st Century. ALMA is the only Hispanic company that entered the ranking, led by agencies such as Wieden + Kennedy, R/GA, BBDO, Edelman and Droga5. Dan briefly explains the reasons why he includes each one and describes ALMA: “This award winning Hispanic shop is at the forefront and a beneficiary of the demographic shift in the USA.” “We are extremely proud of this recognition. This is a result of our commitment to our team members, our strong culture and the belief that creativity still matters, now more than ever, to help our clients build their business” said Isaac Mizrahi, Co-President, and COO at ALMA. Dan pointed out that the list responds to the fact that we are living the most dynamic times in advertising. “The ecosystem is converging – agencies get involved in social media and P.R. firms produce ad content. Data is paramount. Technology has changed everything, and the duopoly of Google and Facebook has the biggest gravitational pull in the brand universe. With all these changes and upheavals, it’s not surprising that almost half of these agencies did not even exist at the turn of this century.”
Líderes de la industria multicultural apuestan a las ideas universales
