Coleman: Estoy deseoso de trabajar al lado de nuestros miembros para añadir valor
The Interactive Advertising Bureau (IAB) announced that Craig Coleman has been named VP of Marketing, charged with harnessing data and analytics to drive the organization’s marketing efforts and to elevate its brand messaging across the industry. Coleman will ensure that IAB members and the entire industry get timely, actionable information that helps individual businesses thrive and that promotes the growth of the broader digital ecosystem.“Craig will leverage his extensive experience and skill set to drive deeper engagement with IAB members and widen our reach to the industry at large” said David Doty, EVP and CMO at IAB. “He is a proven communications leader, who has delivered quantifiable results for digital publishers. Moreover, he has a strong background in what’s required in successful marketing today, ranging from customer acquisition to branded content, social media, and making the most of mobile.”He will tap into his extensive background in mobile messaging, social media engagement, branded content creation and distribution, digital video production, and influencer marketing to develop successful data-driven marketing strategies on behalf of the trade group and its membership. He joins IAB from Gannett, where he led digital product marketing and client solutions for Gannett Digital and USA TODAY.“I’m honored to be joining IAB at this pivotal juncture of rapid growth and development in interactive” said Coleman. “I have had first-hand experience from a member’s perspective with the importance of IAB thought leadership, research, training, and best practices in the marketplace. I look forward to working closely with our members to add value and further our mission.”
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