Richard Montanez de Pepsico durante el lanzamiento de la asociación
To advance, promote, educate and advocate Hispanic-owned food industry businesses, the Latino Food Industry Association (LFIA) announced its official launch. It will serve its members, and educate the public and policymakers on the contributions and significant impact being made by Latino-owned food businesses and purveyors on the national economy. “Given the Hispanic market’s $1.5 trillion in annual buying power and the rapid growth of Hispanic-owned businesses in the food and beverage segment, many of our members felt it was time to launch the Latino Food Industry Association to maximize our position in the industry” said Ruben Smith, LFIA’s Board Chair. “Our members include grocery chains, independent grocers, restaurateurs, food and beverage manufacturers and distributors, growers and several national brands who see a unique opportunity to boost market share as Hispanic food grows in popularity.” LFIA has already gained significant membership through its partnership with the Neighborhood Market Association, which has a network of members ranging from more than a hundred grocery stores and 1,200 convenience stores. Other key founding members include two of California’s most successful grocery chains, Northgate González and Vallarta Supermarkets. Initial corporate sponsors include Coca-Cola and PepsiCo.
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