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Domino’s and Ford Motor announced the beginning of pizza delivery test with self-driving vehicles, with the aim to see what clients’ interaction with this new technology will be like.“As delivery experts, we’ve been watching the development of self-driving vehicles with great interest as we believe transportation is undergoing fundamental, dramatic change” said Patrick Doyle, Domino’s President, and CEO. “We pride ourselves on being technology leaders and are excited to help lead research into how self-driving vehicles may play a role in the future of pizza delivery.”In the following weeks, randomly-selected Domino’s customers in Ann Arbor, Michigan will have the opportunity to receive their pizza delivery order from a Ford Fusion Hybrid Autonomous Research Vehicle, which will be manually-driven by a Ford safety engineer and accompanied by researchers. Participating customers will be able to track the delivery vehicle through GPS using an upgraded version of Domino’s Tracker and will receive text messages as the self-driving vehicle approaches to guide them on how to retrieve their pizza using a unique code to unlock the Domino’s Heatwave Compartment™ inside the vehicle. “As we increase our understanding of the business opportunity for self-driving vehicles to support the movement of people and goods, we’re pleased to have Domino’s join us in this important part of the development process” said Sherif Marakby, Ford Vice-President, Autonomous and Electric Vehicles.
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