Hofstetter: Durante mucho tiempo Amazon ha sido conocido como un “gigante dormido”
To help brands capitalize on change in an increasingly Amazon-dominated world, Dentsu Aegis Network’s 360i announced the launch of a dedicated Amazon marketing capability. Will Margaritis, formerly the AVP of E-Commerce Strategy and Operations at L’Oréal, is joining 360i to lead the new capability. “Amazon has long been referred to as a ‘sleeping giant’, but there’s no ignoring the impact it’s already had on how consumer goods brands operate in the e-commerce and retail spaces” said 360i’s CEO, Sarah Hofstetter on the company’s blog. “As Amazon continues to disrupt shopping behaviors and upend consumer expectations, brands and their partners face a critical opportunity to take control of their commerce destiny on and off the platform.” The Amazon marketing capability includes: developing integrated marketing strategies to be successful on Amazon and/or via a brand’s wholly owned properties; driving discovery and performance on Amazon.com via both paid media and organic optimization and developing voice-interface solutions that help brands be present and relevant with Alexa. Margaritis will help brands unify and optimize their e-commerce strategy across all platforms, building tools, analytics, and marketing plans to deliver sales and increase volume and revenue on Amazon and other e-Retailer platforms. For 360i, as Amazon is redefining the e-commerce landscape, they are guiding clients towards what marketing success on Amazon looks like. The 360i’s Amazon marketing capability is underpinned by the industry’s number one search and discovery practice as well as deep e-commerce performance experience.
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