Estiz advierte que falta consolidar el trabajo en Craft
Alexis Estiz, Partner, Executive Creative Director and Head Composer, as part of the Craft jury in the U.S.H. Idea Awards 2017, comments that this year he didn’t see “a lot of stunning pieces” in that category. “Although there are some and they will probably be the winners, in previous years we saw pieces that ended up competing in international festivals. With all the good things the Hispanic market has, it still has to go through certain paths regarding Craft to reach the position it has in other categories.”According to Estiz, it was an honor to participate as a juror and support the Hispanic Creative Circle. “When you are in touch with agencies’ most important works, learning is inevitable. Additionally, it allows you to feel the “thermometer” of how the year of Hispanic marketing went.” It is important for the Hispanic market to have its own awards “in which the members of the market themselves are judged, discussions, talks, new ideas can be generated. I hope the U.S.H. Awards have more boost, support, and can grow even more.”
36 de las mentes más brillantes del mercado hispano juzgan los U.S.H. Idea Awards
