Comercial BBQAgency Nicky
Under the slogan Los Sueños Se Cumplen Si Estás Despierto (Dreams Come True If You’re Awake) and showing singer Nicky Jam’s more human side, getting close to people and inspiring them to get through their daily struggles, BBQ Agency presented its most recent work for CBC and PepsiCo.This is the third campaign the agency has created for the AMP365 brand in the last two years, while also producing several projects for PepsiCo.“It’s a pleasure to work with an advertiser that we have such good relations with and are so close to, despite being physically located in another region” said Pablo Buffagni, the agency’s founder and creative director. “The trust and honesty when it’s time for feedback – together with the development of our work in an agile way, supported by excellent communications – are the keys to the great results we have had in the market, and are likely to have with this piece as well.”The campaign, which will include several pieces in different media, was launched with the commercial Consejo, and was inspired by the life of the singer, who before his success had to overcome certain obstacles in his life, “This gave us the chance to draw a parallel between people who work hard day after day to make their dreams come true, and their need for the energy not to give up” Buffagni said.Copywriter and Creative Director Pablo Buffagni was in charge of the project, Tessy Heyser was associate creative director, production was handled by Red Creek with directors Pix Talarico and Nicolas Entel, while Lourdes Caballero was production director.
