giulia And Frank
Creatives Giulia Magaldi and Frank García of Droga5, chosen as jurors in the Activation & Engagement category at the New York Festivals (NYF), next May 17, said they are very pleased to be taking part since the creative field is what they are most passionate about. Those who are part of the Grand Jury will work with a remote deliberation mechanism. “We will be judging according to three criteria: the idea, the execution, and the relevance of the idea to the brand. There will be two rounds to determine the shortlists that will then be sent to the Executive Jury,” Magaldi announced. The jury choosing the award-winners for excellence in advertising on a global scale includes 10 US Hispanics and a number of Brazilian creatives. “We are thrilled to see ideas from all around the world, from different types of agencies, each one influenced by its own particular market context. As creatives, we hope to see problem-solving done in the simplest possible ways. With ideas that make you think, ‘Why didn´t I come up with that?’” Garcia said.´
