America Toyota
Screams will be heard from far and wide as Hispanic fútbol fans cheer on their teams during an action-packed year of soccer. Toyota is diving into the action as the official sponsor of fans with a series of key partnerships that will bring the passion for the sport to center stage. To kick off 2018, Toyota is partnering with Club America, the most celebrated and followed soccer team in North America. The sponsorship includes participation in Tour Águila, the club’s annual U.S. tour. Toyota will bring fans closer to their beloved team through activities featuring players, social content and digital programs and much more. “Toyota wants to amplify the fans’ experience by igniting their passion and spirit for the game as they cheer on their favorite teams” said Tyler McBride, engagement and event manager, Toyota Motor North America. “Our terrific partnership with Club America and participation with other high-level soccer platforms underscores our genuine commitment to the sport and the people who watch it and live it.” As the official automotive sponsor of Tour Águila, the brand will bring the action to fans starting on March 24th in San Diego, California against its rival, Club Tijuana. The Tour consists of a series of friendly matches against some of the most important teams in Liga MX and MLS during the preseason and FIFA dates. These matches will take place in key Hispanic markets including cities in California and Texas and will be broadcast on Univision Deportes in the U.S. and on Televisa in Mexico. “We are very excited to continue our expansion in the United States by partnering with Toyota, a global leader and innovator in the automotive industry” said Mauricio Culebro, President of Operations for Club América. “Toyota understands soccer as a passion point and the value of engaging our fans during Tour Águila.” The sponsorship was coordinated with PRIMETIME Sports, the commercial agency for Club América in the U.S. and producer of the annual Tour Águila, in association with Conill, Toyota’s Hispanic marketing partner.“Soccer is an essential part of the lives of tens of millions of Latinos here in the U.S.,” said Conill VP/Management Director Anabel Ordonez. “2018 will be a very special year in soccer, that’s why we are incredibly excited about our partnership with Club America and the many other initiatives Toyota has in store for fans.”
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