Gabriela Alcántara-Díaz, fundadora y presidenta de Semilla AD
Amscot Financial reveals its latest Spanish-bilingual campaign geared toward a growing and evolving Hispanic consumer segment. “With immigration continuing to increase in Florida, our Hispanic customer base is seeking a wider range of financial options to better manage their entrepreneurial goals and the day-to-day transactions of running a small business, to even a startup” said Ian MacKechnie, founder and CEO of Amscot Financial. Founder of Semilla AD, Gabriela Alcántara-Díaz, reiterated how “The new campaign reflects our segment’s fortitude for making things happen no matter the circumstance, while creating economic influence. Armed with ambition and a strong work ethic, many immigrant millennial Latinos are starting their own gig, like turning a passion for health into a juicer kiosk.” The broadcast media campaign will launch May 14 and air across the largest Hispanic DMAs in Florida — Miami-Dade, Orlando and Tampa, with a rotation of 28 fifteen second combined TV and radio executions. “The television and radio campaign depict true-to-life stories, culturally attuned to Florida’s ethnic diversity. Each spot strives to elicit a unique emotion, with Amscot as one more friend in managing their day to day goals and life opportunities” said Shirley Attia, Semilla AD’s Creative Director.
