Luis Resola Teads 2
Teads Publishing Director Luis Resola makes sure advertisers know that when they advertise with Teads they ensure safety for their brands. “We guarantee a clean advertising experience, both for consumers as well as for advertisers and editors. We are committed to fighting for transparency and against intrusive advertising. We create advertising that is more user-friendly, more transparent and more sustainable, which is what truly matters” he said. According to Teads, brand safety is based on four pillars: working only in quality environments to guarantee transparency and premium content; being a certified company with both internal and external auditing processes; making sure that brands are only associated with positive concepts while avoiding any and all negative ideas; and choosing consumer-friendly advertising formats. Research conducted recently by Teads in collaboration with CensusWide, called In News We Trust, analyzed the attitude of news users when seeing fake news and found that it led more than 75 percent of the people polled to be more inclined to look for high quality, trustworthy news sites. “Phenomena like fake news help us understand why digital users may feel unprotected in the light of incomplete and misleading information taken out of context. Teads is proud to work with the highest quality communications media worldwide” Resola said.
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