Elias Weinstock
At Casanova//McCann, having its own source of multicultural content enriches its capabilities and makes brands more likely to employ such a firm for its creative work rather than count on an in-house agency, as in the recent case of Revlon, which replaced Grey with its internal agency The Red House. “As a multicultural agency, our clients know we are not only giving them the content itself but also our knowledge of consumers, the insight behind the ad, the post advertising, the video, etc. And not many clients are able to provide multicultural content” said Elias Weinstock, Executive VP and CCO of the agency. For example, he noted that this year Casanova//McCann opened its own content studio (S2DO) “and we continue offering this service to many of our clients.” With regard to media planning, Weinstock said that digital content is starting to gain ground over TV. “Several of our brands are not doing television at all, and the ones that do are also going in for digital media. Broadcast radio has also lost ground against digital stations like Pandora. Unfortunately, few clients still invest in print media like newspapers and magazines.”
Ingrid Otero-Smart de Casanova//McCann: El brief de Share a Coke fue más allá
