ProdigalSON
Goya Foods was voted as America’s number two most loved U.S. food brand and placed in the top 10 most loved brands in the country, according to the second annual Engagement Labs TotalSocial brand awards.”We have always been proud of how near and dear Goya has been among Hispanic consumers and the success we have had among general market consumers. To receive this accolade is a true testament to what Goya means to so many people and to all those who are responsible for making Goya what it is today,” said Rafael Toro, Director of Public Relations of Goya Foods. Engagement Labs celebrates the performance of brand leaders in a variety of categories. Brands that are included in these awards are highly talked about brands online via social media and offline by consumer word of mouth. “The Goya brand is really breaking through in the food category, according to our TotalSocial® data platform. Goya’s improvement is related to continued strong performance with positive conversations, both online and offline, as well as more offline conversation among non-Hispanic consumers, including the most influential consumers who seem to have discovered the brand recently” said Ed Keller, CEO of Engagement Labs.
Dieste gana en Hispanic con Prodigal Son que preserva el legado latino para Goya Foods
Dieste y Casanova//McCANN brillan en los Premios a la Excelencia Multicultural ANA 2018
