Bernadette Rivero
Cortez Brothers created a guide for breastfeeding mothers working in the production and advertising industries with guidelines of what companies can do to help them. Bernadette Rivero, co-founder and president of the company, recalled how the guide was created and the response it has received. “I was invited to the The 3% Movement Conference in Chicago not long ago to talk about how to juggle a family and work in advertising at the same time. After leaving the stage I was using the Mother’s Room they had set up for nursing mothers and, while I was there, and throughout the conference, I heard from so many women with questions about how to breastfeed their babies through productions that I decided to create a guide to make their lives a little easier,” she said. She added that unlike movies and television, advertising productions are far more unpredictable. “So how do you assure that your baby is in good hands, and getting breast milk if you’re nursing, when you’re in a sporadic production situation? We can’t resolve all of those questions, but we can at least — with this guide — share some options and tips and tricks that are custom-fit to our advertising production world and, with a little luck, take some stress off of breastfeeding moms.” According to Rivero, the reaction of the industry has been surprising. “I was expecting a few people to read it and maybe find it useful but 48 hours after releasing it to a relatively small group, it had been read HUNDREDS of times by hundreds of people. I think there was a hunger for practical steps you can take for breastfeeding while on an advertising production that hadn’t been addressed yet, and people didn’t know how or where to find them, so as a production company we’re happy that this guide might help, if even a little.”
Ed Rivero de Cortez Brothers: Nuestro roster de directores está muy sólido
Ed Rivero de The Cortez Brothers: La idea es más importante que el presupuesto
