Metrolink Tono Sensis
Metrolink has launched Water Cooler Secret, a radio spot in Spanish. Sensis developed the creative and Tono Studios was responsible for sound production. The ad is part of their first partnered campaign for the Hispanic market in Los Angeles. The campaign highlights the convenience of traveling to work on Metrolink’s San Bernardino train line instead of driving a car. “Earning the client’s trust is very important to me. And at Tono we have managed to win that confidence. We have a great team and that makes all the difference when producing any type of ad campaign. Tono did the voice casting, design and audio mixing,” said Raquel Ramirez-Cueto, CEO and head of new business development at Tono Studios. In addition to radio, the campaign extends its message through direct mail, out-of-home (OOH) posters, paid-search advertising, Facebook, Instagram and digital banners, all taking customers to the metrolinktrains.com website dedicated to the promotion and sale of train tickets. The spot consists of a funny chat between two coworkers about why one of them is acting so mischievous. The secret? Traveling to work by Metrolink is so relaxing that a passenger clearly arrives satisfied. Campaign credits for the Sensis agency go to Creative Director Javier San Miguel for the creative idea and to Creative Producer Dan Peralta. Tono Studios’ credits are for Sound Engineer Diego Arancibia, Executive Producer Vanessa Lozano, and to the owner, CEO and head of new business development, Raquel Ramirez-Cueto.
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