Luis Miguel Effies
ALMA was named the fourth most-effective agency in the U.S. and was awarded five Effie Awards across four major clients, making it the most highly-awarded multicultural agency of the year. “We have not changed our name nor our essence, but we have been expanding beyond Hispanics,” said Isaac Mizrahi, Co-President and COO of ALMA “Tonight’s five Effie Awards prove that we have accomplished that transformation: we are generating the insights, creativity and effectiveness that motivate all segments, both general and multicultural, and achieving success at a caliber that ranks us among the top creative agencies of the world.” The Miami-based shop was awarded four Silver Effie Awards and one Bronze for work across their McDonald’s, Tobacco Free Florida, Sprint, and Sol Beer clients. Their success resulted in their top-four ranking, where they joined the likes of Droga5 and Ogilvy, among others. “We believe in the power of creativity to drive business growth,” said Luis Miguel Messianu, Creative Chairman and CEO at ALMA. “The fact that every campaign we submitted to the Effies was recognized means that our signature creative work is also being notoriously effective and impactful – across all markets.” This total-market recognition further validates Alma’s successful journey of delivering its clients with exceptional business growth fueled by creativity at its best. These are ALMA’s winning and finalist campaigns at the 50th Annual Effie Awards: Winners Corporate Reputation: Hacer – McDonald’s (Silver) David vs. Goliath: Tobacco is No Joke – Tobacco Free Florida (Silver) Internet & Telecom: Fútbol Mode – Sprint (Silver) Multicultural & Lifestyle Segments – Products: Shine Your Way – Sol (Silver) Multicultural & Lifestyle Segments – Services: Hacer – McDonald’s (Bronze)
