MERCADEO Versión en español
Teads Offers 100% Viewability On VCPM And CPCV Buys In Collaboration With Oracle Moat
Liz Unamo| 30 de julio de 2019
teads Oracle
Teads announces the ability for advertisers to measure the total viewable exposure time of each ad impression, and offers 100% viewability for all VCPM (viewable CPM) and CPCV (cost per completed view) buys. This empowers advertisers to seamlessly transact on any custom duration as well as obtain KPI insights on billed impressions. The integration is in collaboration with Oracle Data Cloud’s Moat services.The new integration coupled with Teads’ unique viewability pricing models (CPCV/vCPM) empowers buyers to select any custom billing point of viewability and transact on any viewability requirement, as verified by Moat. By leveraging Teads’ predictive AI technology, buyers can seamlessly transact on the selected billing event in order to achieve the lowest cost per viewable impression. Teads will report all KPIs at the billing event providing clients with a much clearer understanding of the performance of their campaign at that given duration. “We are delighted to support this initiative with Teads, as we believe this is a transparent and open way to enable media buyers to purchase only the impressions that count,” says Mark Kopera, Head of Product for Moat at Oracle Data Cloud. “Our integration is also equipped to support the new IAB API frameworks specification which allows for any video tag to be accepted for video ad playback and measurement, including backwards compatible versions of VAST, VPAID, OM SDK for Mobile Apps and OM for Web Video.” “ASICS has seen very strong viewability with Teads thus far, and we’re looking forward to using the new vCPM buying model, which should guarantee an even greater level of performance for our campaigns,” says Philip Bryant, Sr.Marketing Manager, ASICS North America. “Advertisers need innovative pricing models to transact on viewability. We are taking the lead on this front because it doesn’t make sense for buyers to have to pay for non-viewable impressions,” says Bertrand Quesada, CEO at Teads. “With the combination of our unique pricing models, Teads AI, and our new Moat integration, we are empowering advertisers with information on exactly what they are paying for, in a cost-effective manner.”
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