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NGL Collective Partners With Fox Deportes Offering Advertisers Unique Connections Premium Latinx Sports Properties

Manuela Walfenzao| 14 de enero de 2020

Joe Bernard

NGL Collective announced an exclusive strategic partnership with Fox Deportes to offer U.S. Latinx advertisers Digital content and connection built around FOX Deportes signature sports properties and original network program properties. NGL Collective will leverage its leading Latinx digital video platform to build additional reach around FOX Deportes’ top sport properties including NFL, MLB, Liga MX, Crixus MMA, PBC Boxing, Golf and Nascar.   Additionally, NGL Studios will create custom culturally-relevant content building around key sports properties that will support Fox’s leading advertiser initiatives. Custom multi-platform solutions will be further complemented by high-impact placements across hundreds of premium publishers on NGL’s digital platform. “We are incredibly excited to start 2020 in partnership with a top sports network like FOX Deportes and use our platforms to help build complementary digital content and scale around incredible sports properties like the NFL, MLB, Liga MX and others. As we look.to round out NGL’s sports offerings, working alongside Fox Deportes will provide even greater impact for those seeking to engage and connect with Latinx sports fans at scale,” said Joe Bernard, CRO, NGL Collective. “As the premier Spanish-language sports network, FOX Deportes is thrilled to partner with NGL Collective. We feel that our impressive portfolio of sports properties and programming fit together perfectly with NGL’s ability to reach top brands and advertisers” said Angelina Losada, Vice President of Business Development for Fox Deportes.

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