Hyundai Papi
Those looking to be entertained by the Super Bowl commercials this year will be treated to a star-studded, Boston-themed spot from Hyundai. The 60-second comedic ad that will run in the first quarter of the game will feature a cast of well-known Boston celebrities including Chris Evans, John Krasinski, Saturday Night Live alum Rachel Dratch and Boston Red Sox legend David Ortiz. The final ad will make its world premiere during the Super Bowl Greatest Commercials 2020 special on the CBS Television Network on Monday, Jan. 27 from 9-10 p.m. ET/PT, which will also include an exclusive behind-the-scenes segment on the making of the spot. Hyundai released a teaser for the commercial today, which finds Rachel Dratch serving as David Ortiz’s dialect coach helping to refine his Boston accent. “Casting is such a critically important part of the ad, and we found four celebrities who worked perfectly together and made our creative concept come to life brilliantly,” said Angela Zepeda, CMO, Hyundai Motor America. “Combine that talent with our director Bryan Buckley and the team at our ad agency INNOCEAN, and we think we have another winner on our hands. We just finished testing the spot and it performed exceptionally well. We can’t wait to release it on CBS’ primetime special and show everyone a little bit of what went into the making of the spot.”
Ángela Zepeda se une al equipo interno de Hyundai Motor America
