Julliette Cuijpers de Shutterstock
Shutterstock’s mission of supplying photo and film content is very important in the current context, so it continually looks for the most relevant ways to help brands and businesses connect with their audiences in what has become an entirely digital environment. “We know our role in this economy is to provide agencies with the content and tools that will enable them to execute their strategies and shift whichever way is necessary,” said Juliette Cuijpers, Senior Director of Sales, Global Markets at Shutterstock. In the context of the new normal, Cuijpers’ firm helps agencies find and even produce the visual content they need to tell their stories. “We offer flexibility and recommendations,” she said. “It is important for us to communicate efficiently with reasoned messaging that lends a hand to creatives struggling to adapt to their changing strategies. This has been key to our support for the global community in real time.” Shutterstock has created a resource center for creatives and businesses looking for insights on how to navigate these unprecedented times. “This includes collections especially curated with high-quality images for those who are telling their own Covid-19 stories, along with free creative video and music packages for those who are completely new to digital or visual communications,” Cuijpers added. She believes the role of brands today is to support families, communities and businesses that have been impacted by the crisis: “Consumers want brands to be positive and to set an example right now, so I think it’s time for brands to listen to their consumers and be aware of their changing needs.”
