Chef Merito
Sensis, an integrated cross-cultural marketing agency, has been selected as agency of record to create a comprehensive marketing campaign for the Chef Merito brand of spices, seasonings, batters, breadings and marinades.Los Angeles-based Chef Merito hired Sensis to drive brand awareness, product trials, and in-store sales among the growing Hispanic market in California. The agency will create a strategic framework for a comprehensive campaign that includes creative development, media planning and buying across all channels, including digital, social media, earned media and content creation.“This is such a well-loved brand and we appreciate being entrusted with the stewardship of everything Chef Merito stands for,” Sensis founder and Chief Strategy Officer José Villa said. “More people are eating at home more frequently creating a great opportunity to introduce them to all the ways Chef Merito can enhance their favorite home-cooked meals.”“Sensis immediately felt a part of the Chef Merito family from the moment we met. They understood our brand, our customers, our culture and our core values,” Marketing Director Lauren Corugedo said. “As we dive into the development of creating a strong strategic marketing campaign for Chef Merito, I am fully confident that Sensis will help us successfully share the brand story and most importantly, the flavors we love with even more families at the dinner table, helping them create delicious memories.”
José Villa de Sensis: El mercadeo multicultural perdió vigencia
