Socios The Table
Rodolfo Borrell, co-founder and chief creative officer of The Table, spoke with PRODU about the new agency he launched together with Mario De Ferrari in the Dominican Republic with a view to expanding regionally and around the U.S. He said the company does not belong to any network but rather aims to be independent in order to cut out all the bureaucracy that exists among social networks. “We want to be a much more versatile and fast-moving agency that is not tied to the structure of social networks.” The Table has among its staff the most award-winning creative talent in the Dominican Republic and is among the 30 most awarded agencies in Latin America and the world. “We don’t want to have layers between creatives and clients – we want them to work together hand in hand at The Table. We believe in the need to create ideas that disrupt and make headlines. We want out of the monotony of categories. We see the American, European and Central American markets as expansion points.” “Mario De Ferrari and I have a spectacular relationship. We were the duo who made Pages BBDO the number one agency in the Dominican Republic and the region. We truly understand the problem of networks and how clients suffer from the amount of obstacles, layers and departments that can make an idea get lost or diluted. Clients tell us that what they want is to sit down with their creatives to solve problems and ping-pong ideas. It’s not necessary to fill out a million briefs. Ours is an agency that seeks a more intimate relationship with its clients.” The Table founders are still confidential about their clients, but in January will be able to reveal their names. As for the agency’s creative focus, Borrell recalled that in the absence of a great creative idea, there are no data, tools, formulas or plans that can save you.
Rodolfo Borrell regresa a República Dominicana como presidente y CCO de Pagés BBDO
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